Business Services for Organizations
ARTISINʼs consultants use a personalized approach to business services for arts organizations, working with staff, board members and other stakeholders to help visualize, refine and achieve your organizationʼs specific goals.
A good, current strategic plan is a vital roadmap for your organization. ARTISIN can help you develop and implement one or help you review the effectiveness of an existing plan. ARTISIN consultants work with you, your board and staff to:
- Examine your mission statement
- Assess your challenges and opportunities
- Determine your capacity
- Research your market
- Set clear, achievable goals
- Produce a final plan ready for implementation
A good business plan can give you a clear picture of your organization as a whole and provide a dollars-and-cents overview of the connection between your mission and your programs. ARTISIN will take you and your staff through the process, helping you set performance goals, develop budget estimates and identify the resources that will be required to meet them.
Project Planning and Implementation
Implementing one or more of the initiatives in your strategic or business plan often requires more time than your regular staff is able to give. ARTISIN has extensive experience and expertise in planning and implementing projects in areas as diverse as marketing, membership, fundraising (including capital campaigns), conferences and professional development. ARTISIN consultants will work with you and your staff to organize, develop, publicize and carry out your project, including conducting vital post-project reviews.
Want to look a little deeper into how ARTISIN can help your organization?
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Marketing and Related Strategies
Are your marketing efforts missing their target, or not bringing the response they should be? To effectively communicate with your current — and potential — audiences, itʼs critical that first and foremost, your mission statement is clear and compelling. ARTISIN can help you to:
- clarify your organizationʼs mission
- define your target markets within your missionʼs context
- assess whether your organization is serving the appropriate target market
- determine if your marketing message is positioned properly
- maximize the opportunities within your market
- develop, create and implement an effective multi-platform marketing program
Branding and Identity
Your organization’s mission, vision and values are what build the totality of your “brand” and your identity. If these are not clear, then how the public sees you won’t be, either. ARTISIN will help you identify and articulate these attributes, doing studies both internally and outside of your organization. Then, ARTISIN will act as the interface between you and the design consultants brought in to create the visual representations that will help to shape your identity within the community.
Attracting New Audiences
Itʼs time to grow your audience beyond the same old faces. ARTISIN will help you to reach out, find new potential audiences who would love to see your work, if only they knew about it. Consultants will research and analyze your market, your competitors (both in your field and beyond), and make recommendations on how to bring new audiences in your doors.
If your organization is not getting the traction you feel it should, often it’s because there is a disconnect between how the organization thinks of itself and how it’s perceived by the community. By engaging and talking directly with members of your community, ARTISIN can help you get a clear picture of your group’s public image. This “diagnostic” outreach can then guide you in developing a clear sense of your organization’s identity, both internally and externally, while at the same time, introducing (or re-introducing) you to your target audiences.
Creating a Development Plan
Having a strong, comprehensive development plan in place will help assure your organization’s financial stability, and protect it from becoming overly dependent on a single funding source. ARTISIN will help you create a plan that includes multiple funding streams, such as:
- corporate sponsorship
- individual/planned giving
- grant funding (private and public)
- earned income
21st-Century Fund Raising
Today, fund raising requires more than a once- or twice-a-year appeal letter. ARTISIN can show you how build a dynamic individual giving program that combines traditional techniques such as direct mail or special events with specially targeted efforts that harness social media and online giving. Further, they can aid you in cultivating new giving prospects that completement your existing sources of capital.
A robust membership program is vital to the strength and growth of your organization. Your members are a valuable asset, not merely for generating reliable annual income. They are your unofficial ambassadors to the community at large. Further, your membership is a fertile pool of potential major donors and even board members. ARTISIN consultants will help you to:
- analyze your current membership program
- evaluate whether your members’ needs are being served
- offer new ideas for membership development, growth and sustainability
Today more than ever, donors want to be involved in their philanthropy. Itʼs critical that your organization develop and cultivate strong relationships with them. ARTISIN can guide you in initiating, nurturing and maintaining avenues of communication with your donors, from online dialogue and social media to one-on-one meetings and special donor events.
Creating Strategic Alliances
Maximize your resources, tap into new audiences and find opportunities for new creative collaborations. ARTISIN helps create fertile ground for forging alliances with other arts groups, or with area businesses whose customers are also your audience. By developing relationships with other groups, you can create a mutually beneficial synergy that strengthens your organization.
Advising Directors and Members of Your Board
Managing a board while keeping members engaged and enthusiastic can be a challenging task for organizations of any size. ARTISIN can work with you to:
- clearly define the responsibilities and roles of board and staff members
- establish lines of communication that promote growth and understanding
- create an effective working relationship with your board
Establishing and Utilizing Resources
Are you aware of all the potential resources available to you? Personnel with hidden skills and untapped financial sources may exist within your organization. ARTISIN can help you discover the full range of resources and options available, and create a program that improves and manages your resources for the future.
Recruiting and Managing Volunteers
Volunteers can be the lifeblood of many non-profit organizations, particularly for those with minimal paid staff. So it’s important to understand the ways you can encourage volunteer support and participation. ARTISIN can provide your organization with guidelines for recruiting, developing, training and retaining volunteers. Consultants can also suggest ways to maximize the contributions of your volunteers and develop their leadership qualities.